The Metro Couture Standard
Where Legacy Meets Lifestyle
Founded in 2007, Metro Couture is a premier global management firm sitting at the intersection of sports, entertainment, and international brand development. We provide a dual-force approach for our clients: high-level lifestyle management and comprehensive brand evolution.
Our Philosophy
The Business of Niche
We believe in quality over quantity. At Metro Couture, we provide personal, discreet, and meticulous care. Our goal isn't just to facilitate a transaction—it’s to build a lifelong partnership. Whether managing the career of a talent or consulting for a global entity, we operate with the understanding that loyalty is earned through excellence.
What We Do
1. Career & Lifestyle ManagementWe cater to high-profile individuals and organizations who require seamless execution in their professional and private lives.
- Elite Concierge: Sourcing rare luxury goods, from world-class timepieces to exclusive real estate.
- Global Access: Securing high-demand tickets and curated experiences at the world’s most prestigious events.
- Event Architecture: Organizing and managing bespoke events that reflect the stature of our clients.
2. International Brand Development (A to Z)We don’t just market brands; we build them. Leveraging our leadership’s deep roots in the advertising industry, we serve as your outsourced Marketing and Public Relations department.
- Market Integration: Creating brand identities that resonate deeply within local markets while maintaining global appeal.
- Strategic Growth: Driving brand value through integrated communication strategies that translate directly into sales and market dominance.
- Turnaround Expertise: Specializing in reviving and scaling brands to reach their peak profitability.
Our Leadership
Moya Semaan | Founder
A serial entrepreneur with a foundational legacy in the advertising world. In the late 90s and early 2000s, Moya served as a regional Media Director for titans like British Airways and Chrysler, instilling a culture of precision and high-stakes media strategy that remains the backbone of Metro Couture today.
Ayham Semaan | President of global operations
from FCB Global and the Interpublic Group, Ayham is a specialist in organizational transformation and strategic advisory.
- Proven Results: Led brand overhauls for names like Volvo, resulting in a 200% surge in sales.
- Global Scale: Has managed regional presences across 20 markets with billings exceeding $150M.
- Strategic Vision: From establishing Egypt’s first dedicated digital agency to advising for KFC, Alfa Romeo, and Costa Coffee, Ayham ensures that Metro Couture clients have access to world-class strategic thinking.
Let’s Build Your Legacy
From the courtside to the boardroom, Metro Couture is your partner in navigating the world’s most exclusive spaces.
Contact Us
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